Affiliate Marketing Display Ads and Marketing
Saturday, July 4, 2009 2:06The display ad can be anything from a drab text box to a full multimedia thing. These ads are the heart of any affiliate program »”>affiliate program, and their quality affects your business. You need to be picky.
As attention getters, the text box type is the low end. Theyre basic, theyre simple, and theyre not real attention getters, unless relevant to the site audience. These ads are however good space users, and can operate effectively on any site, also taking care of the bald patches, in some cases. They can help maximize use of space.
Some people prefer not to clutter their sites, and these ads do have the advantage of being relatively good space users. As pure e-commerce ads, however, they leave a lot to be desired, and they often suffer in comparison to the higher profile, more graphic, ads. This is more about visibility than content. The graphics dont add information, just make them easier to see.
The multimedia ads are definitely the highest profile approach, very common in some areas of affiliate marketing, particularly media and sales related materials. These are complex, sometimes hard to run and manage, and can be nuisances when setting up to match landing page protocols.
Top of the line of the display ads market is the multimedia ad, which is sometimes a nuisance to run, and can be an irritant, not an asset. The obvious case is the blocker ad, which has to be clicked to move through to the page. Thats not necessarily appreciated by the users, and they make a point of not clicking on these things.
Ad content is the main issue. An ad that gets productive attention is what affiliates want, not just some bit of baggage to stick on the site and hope it sells something. The best option is to base your choices of display ads on practical quality control.
When deciding how and where to use your ads, you need a management tool that will keep things simple, and allow you maximum control. Nobody needs an ad that creates problems, or is difficult to run in a real time situation online.
Niche N Easy is a way to get in control. It can run anything. You dont have to worry about management. Layout, running the affiliates software, and operating your site efficiently can all be done reliably.
