How to Use Article Marketing in Way No One Has Ever Told You About
Wednesday, December 2, 2009 3:20In this article you are going to learn how article marketing can be used to increase your websites rank in the SERPs (Search Engine Results Pages) and drive you all the free traffic you could ever want.
I wish I could say this was a quick process and you could get hundreds of people to your site in a few hours, but I can’t. This process takes time and work to get the most out of it,but those who stick with it, never regret it.
I am going to assume that you already have some knowledge of SEO and you understand keyword research. If you don’t I suggest you research deeper in to those subjects before continuing on.
In almost any SEO endeavor, the first thing you want to do is figure out what keywords you want to target and rank for in the SERP’s. For those just starting out it is a very good idea to target low competition “long tail” keywords because they are much easier to rank for. I like to stick with keywords with less than 50,000 “phrase match” competing pages.
Next you will want to create a page on your site using that keyword in the Title and H1 tags along with a few variations of the keyword in the body text as well. You want to keep your keyword density somewhere between 2 and 5 percent and you should be fine.
After getting the page created on your site, you want to write an article that is related to the content that you just created. The article should be short and to the point, around three to five hundred words, works best.
As soon as you finish the article, rewrite it twice. This is called article spinning and is not a required step but is highly recommended that you do it. Just go through your article and rewrite each paragraph so that they still say the same thing but in slightly different words. By doing this you can put together hundreds of unique version of your article to submit to the web.
Because you want to get traffic from the articles as well, you want to create a compelling authors resource box, with a strong call to action, that entices readers to click through to your site. Most article directories allow you to have two to three links in your resources box and it is these links that make the whole process work. You want to use your target keywords as your links anchor text as much as possible. This is how the search engines decide what sites are going to rank where in the SERP’s so the number of links you have and what they say your site is about is very important.
Finally, you want to get your article with the links pointing back to your site on as many places on the web as possible. That means start submitting you article to article directories, create a Squidoo lens and Hubpage, contact other webmasters and see if they would like content on their sites and have them post a unique version of your article. The point is to get as many links back to your site with your keywords anchor text telling the search engine’s what to rank your site for and how important it is.
One last clarification, the reason you want to spin you articles is so that you can avoid Google’s duplicate content filters, where if multiple duplicate pages are found, Google will only count one. All the links from the other pages will either be discounted or not counted at all and all your efforts will have been for nothing. A quick tip for spinning is to create 25+ variations of your titles, I have found that the more titles I create the more backlinks I see count in the search engines.
If you would like more targeted web site traffic, so you can increase sales and/ or mailing list opt ins, check out my article marketing strategy guide, Article Shotgun by clicking here.
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