Home Based Business Reviews – Money Making Ideas And Opportunities

Yelp.com is a popular business review website enjoying tremendous growth. Quantcast.com, which tracks website popularity, has found that Yelp.com’s traffic has doubled in the period between October 2008 and March 2009. With such rapid growth in popularity, it’s obvious that Yelp.com that can be beneficial for the promotion of your business now and in the future. Here’s how you go about using Yelp.com to your advantage:

Step One: Get your business on the list. Start by registering on Yelp.com and searching the directory for a listing for your business. If you find one, claim it and set up your business’ profile. If you don’t find a profile, you can also create one. The best part? It’s free.

Step Two: Get your Yelp on. Yelp to your heart’s content by reviewing your favorite grocery store, favorite hang out, etc. It’s important to spend some time Yelping so you can get a sense of the Yelp community. You should also read reviews that others have left for your favorite local establishments just to give you an idea of what Yelp is all about.

Step Three: Get reviewed. After getting listed, a lot of business owners are tempted to email their close friends and business partners and ask them for a friendly Yelp review. While there’s certainly nothing wrong with this – in fact, I highly recommend it – Yelp.com has a system for deleting these types of reviews if you’re not careful.

Yelp users who only post a single review will probably have their review deleted in pretty short order. Yelp.com’s system automatically tags these types of reviews – good or bad – as “spam.” So if you want the good reviews from your friends and family to “stick,” ask them to post several reviews on other businesses first before leaving a comment on yours. This ensures that their feedback will always be there, and it makes them look like natural Yelpers.

Step Four: Create a great profile. The secret to business success on Yelp is to create an interesting profile. Businesspeople are often too busy to take care of such things, but a few minutes spent on your profile will pay dividends later. Your Yelp profile should be a mirror of your business – keep it vibrant and fun to get more prospects to come your way.

Step Five: Be active in the community. Your business profile allows you to recommend 5 other businesses. While it’s most logical to recommend the businesses of your own acquaintances, it’s actually a better practice to use your recommendations wisely and recognize other active Yelpers who would might reciprocate with a link or a good review.

Step Six: Solicit customer reviews. The best people who can review your business on Yelp are your customers, so let them know at every opportunity that you’re now listed on Yelp and that you’d appreciate their review. Put a quick sign over your cash register, write a short blurb about it your newsletter, etc. Your happiest customers always want to help you.

Step Seven: Use the network. Take advantage of Yelp.com’s social network by building and maintaining a network of friends. Build relationships with other business owners and help each other out by exchanging good reviews and becoming each other’s fan. Not only will you maintain a good profile, but you’ll also be using networking at its best.

Getting on the Yelp.com bandwagon now while it’s steadily growing can lead to more customers (and more business) for years to come. Participate, get those positive reviews, and grow your business with Yelp!

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